Amplifying and raising funds for Black-led social change organizations.
Social Media Strategy + Planning
Social Media Management
Virtual + In-person Event Design
In collaboration with:
Cllctivly is a Baltimore-based social change organization that’s creating an ecosystem to foster collaboration, increase social impact and amplify the voices of its local Black-led organizations.
It has lived up to its mission of being a resource by investing over $500,000 in Black-led organizations and businesses in Greater Baltimore since March 2020.
As Cllctivly prepared for their second annual Cllctivgive, a day of giving to support local Black-led social change organizations, they wanted to surpass the previous year’s fundraising total of $5,000. To accomplish this, it needed to raise awareness of the event to encourage more organizations to participate and more people to donate.
We were thrilled that over $56,000 was raised for the participating Black-led social change organizations to help them continue doing their work.
To prepare for their 3rd annual Cllctivgive, we developed a 7-month Instagram strategy to increase Cllctivly’s social media following and engagement. We used this period to create content clearly conveying Cllctivly’s mission and initiatives, all while posting value-added shareable content leading up to the Day of Giving.
This effort resulted in Cllctivly’s Instagram followers growing by 20% and an increase in post impressions and engagement. Also, organization participation in Cllctivgive doubled to 50 and $102,348 was raised collectively to support their work.
We also created consistent visual branding to display a consistent look and feel throughout various platforms and the in-person events.
We are looking forward to collaborating with Cllctivly for their 4th annual Cllctivgive to quadruple their fundraising efforts.