Visual Storyteller. Strategist.
Creative on a Mission.
I don’t just design, I solve problems across disciplines.
Need a brand identity? I develop the strategy and visual system. Website not working? I audit the UX and redesign it. Social media falling flat? I build the strategy and produce the campaign.
I move fluidly between brand strategy, graphic design, web design, social media, and campaign development, bringing whatever combination of skills a project actually needs.
Industries I’ve Work In
My work spans nonprofits, healthcare, advocacy, and civic organizations, reproductive health, environmental conservation, workforce development, and social impact, among others. Whatever the industry, I look for two things: work I believe in, and the chance to amplify it well.
I’ve designed for national organizations and small local ones, for household names and groups most people have never heard of. I believe good design and storytelling can turn someone who’s never heard of an organization into someone who shows up for it.
A FEW ORGANIZATIONS I’VE WORKED WITH
How I Work
Strategy First
Every project starts with questions, not design. I need to understand what we’re trying to accomplish, who we’re trying to reach, and what success looks like. Only then does the actual design work begin.
Thinking in Systems
I don’t design in silos. I’m always thinking about how things connect: how a brand works across every touchpoint, how a campaign builds momentum, how a system scales past the first launch. Solutions need to work holistically, not just individually.
Execute with Quality
I do the actual work, building brands, designing campaigns, creating content, directing projects. Strategic thinking matters, but only if the execution is excellent. I can lead the vision and deliver the final product.
Measure What Matters
I value results over pretty graphics. Did people find what they needed? Did the campaign hit its goal? Can a team actually use what we built? That’s what I focus on.
My Background
I started at the American College Health Association, where I created health resources for colleges, streamlined the association’s brand guidelines for internal and external use, and refreshed materials—especially conference collateral—to build members’ enthusiasm for the work.
From there, I freelanced full-time for six years, exploring a range of creative paths. I led social media campaigns that raised more than $200K, redesigned websites for organizations, developed and executed design for events + conferences, and built brand systems adopted across organizations. Those years also showed me that I do my best work with nonprofits, mission-driven organizations, and social enterprises on projects that mean more than the deliverable.
That clarity brought me to my current role as a senior graphic designer with art direction responsibilities at O’Brien Garrett. I lead strategy and concept for direct mail campaigns for progressive nonprofits, such as Planned Parenthood, AARP, People for the American Way, and the National Domestic Violence Hotline.
This year, I also built Moonpath Digital, a Canva template business and consultancy for nonprofits without agency budgets. It’s currently on hold, though the Etsy shop remains active.
A Little More About Me
I’m originally from Baltimore, MD, but I currently live in Fort Lauderdale, FL with my husband and son. When I’m not doing creative work, you can usually find me discovering a new playground or beach, taking in street art, traveling, searching for plant-based restaurants, or on a long walk somewhere peaceful.
What’s Next?
I’m looking for my next role as a senior designer or creative director, ideally somewhere doing work I can believe in.
